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Eight Key Case Studies In Kids’ Nutritional Dairy

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By: Sean Moloughney

Editor, Nutraceuticals World

New Nutrition Business, London, U.K., has released “Eight Key Case Studies In Kids’ Nutritional Dairy” by functional foods expert Julian Mellentin. The still-untapped opportunity for the food industry to develop and market healthy kid-specific products that deliver genuine benefits is one of the biggest strategic challenges for the food and beverage industry. The dairy industry is rising successfully to the challenge, capitalizing on dairy’s health credentials and successfully putting kids’ health at the heart of business. Omega 3s, probiotics and calcium offer more abundant opportunities both for innovative kids dairy products and innovative marketing than any other ingredients. This report examines eight different examples of products marketed successfully with one or more of the above ingredients, examining in detail the different approaches companies have taken.

For more information: New Nutrition Business, 44-20-617-7032; E-mail: miranda.mills@new-nutrition.com; Website: www.new-nutrition.com/KidsNutritionDairy.asp.

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